Powerful,
natural energy

An energy gel designed for the everyday hero - made with raw honey and fortified with Ashwagandha, B Vitamins & Electrolytes.

For those who show up,
push through & finish strong.

Natural Energy Gel
Natural Energy Gel

Natural Energy Gel

Creamed honey & cinnamon

Raw honey, fortified with everything you need for on-the-go fuel. Designed for those who show up, push through and finish strong. 

Clean fuel

Electrolytes from Himalayan salt

Ashwagandha for increased performance

B Vitamins for natural energy

24g natural carbs

PREORDER COMING SOON

no artificial flavours

No artificial sugars

No seed oils

No Maltodextrin

hero ingredients

HONEY IS OUR HERO

HERO energy gel is made from raw Western Cape honey - its our HERO ingredient! We have fortified honey's naturally occurring fructose and glucose with additional benefits for all natural energy ready for any workout.

Cinnamon

Offering exceptionally delicious flavour to complement our honey, cinnamon also aids in muscle repair, fights oxidative stress and may help to stabilizes blood glucose levels.

Ashwagandha

Speed up recovery and enhance VO2 max, concentration and physical performance, by helping your body deal with stress, inflammation & glucose when used consistently.

B Vitamins

Vitamin B3, B6 & B12 to replenish your body's natural energy systems by converting food to fuel, facilitating oxygen distribution to muscles and enhancing muscle repair.

Electrolytes

Pink Himalayan salt loaded with minerals Sodium, Magnesium & Potassium to replenish muscles and assist with cramp prevention and optimal water absorption for hydration.

Made in Cape Town

Proudly imagined in Cape Town by a founder obsessed with ditching the junk. Our HERO All-Natural Honey Energy Gel fuels your epic runs, rides, and adventures with raw Western Cape honey, zero artificial nasties, and smart performance from Ashwagandha, electrolytes and B vitamins that keep your body thriving, not crashing. Say goodbye to gut-busting gels. This one's natural, powerful, and ready to unleash your inner power. Go local, go bold, be legendary.

"Did my best time ever using HERO with a lot still to give after a 21 km run."

Frequently Asked Questions
What makes HERO different from other energy gels?

HERO is South Africa's truly all-natural energy gel powered by local honey, fortified with Ashwagandha, B vitamins, electrolytes, and a hint of cinnamon. No artificial junk, no hidden nasties, just clean fuel that energizes without the crash or gut issues common in mainstream gels.
Is it really gentle on the stomach?

Yes HERO was created specifically to avoid the bloating, cramps, or upset that artificial gels often cause. The natural honey base digests easily, so you stay fueled and focused, whether on a long run or ride.
How and when should I use it?

Take one sachet 20-30 minutes prior to your workout for a quick boost, then every 30-40 minutes after that during longer sessions (runs, cycles, triathlons). Pair with water for best results.
Is it suitable for everyday athletes?

Absolutely - designed for ambitious hobbyists and pros alike. If you're pushing your own limits, HERO unlocks your supernatural self.